Smith Power Equipment (Pty) Ltd, referred to in this policy as “Smith Power Equipment”, “we”, “our” or “us”, is committed to protecting your privacy and handling your personal information responsibly.
This Privacy and Cookie Policy explains how we collect, use, store, share and protect personal information when you:
Visit our website
Submit an enquiry or request for a quotation
Request a product demonstration
Apply to become a dealer
Subscribe to marketing communications
Contact or otherwise interact with Smith Power Equipment
We process personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”), the Electronic Communications and Transactions Act, 2002 (“ECTA”), and other applicable South African legislation.
Smith Power Equipment (Pty) Ltd
15 Pomona Road
Pomona
Kempton Park
Gauteng
South Africa
Telephone: +27 11 284 2000
Email: mail@smithpower.co.za
Website: smithpower.co.za
Smith Power Equipment imports, distributes, markets and supports equipment across various brands and business divisions.
For purposes of POPIA, Smith Power Equipment is generally the responsible party for the personal information processed through this website.
The information we collect depends on how you interact with our website and business.
We may collect information that you submit directly, including:
Name and surname
Title
Company name
Email address
Mobile or telephone number
Province, city, suburb or location
Postal code
Preferred contact method
Product, model, brand or service of interest
Intended product use
Marketing preferences
Information included in an enquiry or message
Information submitted through contact, quotation, demonstration, dealer, warranty, newsletter or other website forms
Please avoid submitting sensitive or unnecessary personal information through our website forms.
When you browse our website, we and our authorised service providers may automatically collect certain technical and usage information, including:
IP address
Browser type and version
Device type
Operating system
Screen or device settings
Pages viewed
Time and date of visits
Time spent on pages
Referring website or source
Click and interaction activity
Approximate geographic location
Cookie and device identifiers
Advertising identifiers
Campaign and referral information
Consent preferences
The information collected depends on the cookies you accept and the technologies active on the website.
We may receive information from:
Associated brands and business divisions
Dealers and authorised representatives
Marketing and advertising platforms
Customer relationship management systems
Website hosting and technical service providers
Social media platforms
Analytics providers
Publicly available business sources
We only use information received from other sources where permitted by law and for legitimate business purposes.
We may use personal information to:
Respond to enquiries and requests
Contact you about products or services
Prepare quotations
Arrange product demonstrations
Process dealer applications and enquiries
Route enquiries to the appropriate branch, dealer, employee, brand or division
Provide product information and after-sales support
Manage customer and prospective customer relationships
Process warranty or service-related requests
Improve our products, services and customer experience
Operate, maintain and secure our website
Diagnose technical problems
Understand how visitors use our website
Measure website and advertising performance
Measure enquiries, conversions and campaign results
Create and manage advertising audiences where permitted
Display relevant advertising
Manage marketing preferences and consent
Send newsletters and marketing communications where permitted
Prevent fraud, abuse and security threats
Maintain business and compliance records
Meet legal, regulatory and contractual obligations
Establish, exercise or defend legal rights
We will only process personal information where we have an appropriate basis permitted by POPIA. This may include your consent, the performance of a contract, compliance with a legal obligation, protection of a legitimate interest, or the pursuit of our legitimate business interests where these do not unjustifiably prejudice your rights.
Smith Power Equipment operates across multiple product brands and business divisions.
When you enquire about a product, request a quotation, arrange a demonstration, submit a contact form or otherwise engage with us, your information may be shared with the relevant:
Smith Power Equipment department
Business division
Product brand
Branch
Dealer
Sales representative
Service or support representative
This allows us to respond to your request, provide product information, prepare quotations, arrange demonstrations, offer after-sales support and direct your enquiry to the appropriate person.
Personal information will only be shared where reasonably necessary for the relevant enquiry, product or service.
Where you have consented, or where otherwise permitted by law, we may contact you regarding:
Products and services
Promotions and offers
Demonstration days
Industry and customer events
Product launches
Dealer opportunities
Industry news
Company updates
Relevant associated brands or business divisions
You may unsubscribe at any time by:
Clicking the unsubscribe link in a marketing email
Using any preference-management option provided
Contacting us at mail@smithpower.co.za
Withdrawing consent will not affect processing that occurred lawfully before the withdrawal.
Service communications relating to an active enquiry, quotation, order, warranty matter or customer relationship may still be sent where necessary and permitted by law.
Cookies are small data files stored on your browser or device when you visit a website. We may also use similar technologies such as pixels, tags, local storage and tracking scripts.
Our website uses cookies and similar technologies to:
Operate and secure the website
Remember visitor preferences
Improve website functionality
Understand website usage
Measure marketing and advertising performance
Record consent preferences
Attribute enquiries and conversions
Support relevant advertising and remarketing
Necessary cookies support essential website functions such as:
Website security
Network management
Form operation
Consent-preference storage
Session management
Fraud prevention
These cookies may operate without optional consent where they are reasonably necessary for the website to function or provide a service requested by you.
Necessary cookies cannot ordinarily be disabled through the cookie banner.
Functional cookies allow the website to remember preferences and provide enhanced functionality.
These may include:
Language or display preferences
Saved website settings
Embedded content preferences
Enhanced form or user-interface functions
Functional cookies are only used according to the consent preferences you select, unless they are strictly necessary for a service you request.
Analytics cookies help us understand how visitors interact with the website.
They may collect information such as:
Pages viewed
Session duration
Navigation paths
Traffic sources
Device and browser information
Website errors
General interaction activity
We use this information to improve website performance, content, navigation and user experience.
Analytics cookies are disabled by default and are used according to your consent preferences.
Advertising and marketing cookies may be used to:
Measure advertising performance
Record advertising conversions
Understand which advertisements led to an enquiry
Limit how frequently advertisements are displayed
Create or manage advertising audiences
Support remarketing
Display advertising that may be more relevant to visitors
Advertising cookies are disabled by default and are used according to your consent preferences.
We use CookieYes as our cookie consent-management platform.
When you first visit our website, the CookieYes banner allows you to:
Accept all optional cookies
Reject non-essential cookies
Customise your cookie preferences
Necessary cookies remain active where required for the website to operate.
Analytics, functional and advertising cookies are managed according to the preferences you select. Your consent choice may be stored so that the website can remember your preference.
CookieYes may process limited technical information required to display the consent banner, store preferences and maintain consent records.
You can review or change your preferences at any time by selecting the Cookie Settings option available on our website.
You may also delete stored cookies through your browser settings. Deleting cookies may cause the consent banner to appear again.
We use Google Consent Mode to communicate visitor consent preferences to supported Google services.
Google Consent Mode adjusts the operation of Google Analytics and advertising tags according to the consent choices made through the cookie banner.
Where consent for analytics or advertising is denied:
Relevant storage permissions remain denied
Google tags are restricted according to the consent configuration
Analytics and advertising cookies are not used unless permitted by your selection
Limited cookieless or consent-related signals may be sent where the applicable Consent Mode configuration allows this
Where consent is granted, the relevant Google services may use cookies and identifiers according to your selected preferences and their applicable privacy terms.
Subject to your consent choices and our website configuration, we may use services such as:
Google Analytics
Google Tag Manager
Google Ads
Google Site Kit
Meta Pixel
LinkedIn Insight Tag
Microsoft Advertising
CookieYes
Other analytics, advertising and conversion-measurement services
These providers may process information relating to:
Your browser or device
Your interaction with the website
Pages visited
Advertising interactions
Referring sources
Consent preferences
Enquiries or conversion activity
Approximate location
Cookie and advertising identifiers
These technologies may be used to measure advertising performance, improve website functionality, analyse website usage, create advertising audiences and deliver relevant advertising.
The current cookies detected on the website, their purposes and available durations can be viewed through the Cookie Settings or preference centre.
You can manage cookies by:
Using the CookieYes consent banner
Opening the Cookie Settings option on our website
Adjusting your browser settings
Deleting cookies stored on your device
Blocking third-party cookies through your browser
Rejecting optional cookies should not prevent you from accessing the main content of the website. However, certain embedded content, preferences, analytics or enhanced website features may not operate as intended.
Browser settings vary. Consult your browser’s help documentation for instructions on managing or deleting cookies.
We do not sell personal information.
We may share personal information with authorised third parties where reasonably necessary, including:
Smith Power Equipment employees and departments
Associated brands and business divisions
Authorised dealers and branches
Website hosting providers
Customer relationship management providers
Email and marketing communication providers
Analytics and advertising providers
Cookie consent providers
Information technology and cybersecurity providers
Website developers and support providers
Professional advisers
Regulators, government bodies or law-enforcement authorities
Other parties where required or permitted by law
Service providers that process personal information on our behalf are expected to protect it, maintain confidentiality and use it only for authorised purposes.
We may also disclose information where necessary to investigate fraud, enforce agreements, protect rights and safety, comply with legal obligations or respond to a lawful request.
Some of our service providers, technology platforms and associated companies may process or store personal information outside South Africa.
This may include providers of:
Website hosting
Cloud storage
Customer relationship management
Analytics
Advertising
Email communication
Cookie consent management
Technical support
Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer is permitted under POPIA and that appropriate safeguards are in place.
These safeguards may include contractual protections, the recipient being subject to an applicable data-protection framework, your consent where required, or another lawful basis permitted under POPIA.
We use reasonable technical and organisational safeguards designed to protect personal information against:
Loss
Unauthorised access
Misuse
Unlawful disclosure
Alteration
Destruction
Security compromise
These measures may include:
Access controls
User authentication
Website security tools
Firewalls
Software updates
Malware monitoring
Secure hosting
Backups
Staff access restrictions
Service-provider controls
Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
Respond to enquiries
Maintain customer and business records
Provide services and support
Meet contractual obligations
Manage warranties
Record marketing preferences
Maintain consent records
Resolve disputes
Protect legal rights
Comply with legal, tax, regulatory or reporting requirements
Retention periods may differ depending on the type of information, purpose of processing and applicable legal requirements.
When personal information is no longer required, we may securely delete, destroy, anonymise or de-identify it, subject to applicable law and legitimate record-keeping requirements.
Subject to POPIA and any applicable legal limitations, you may have the right to:
Ask whether we hold personal information about you
Request access to your personal information
Request correction or updating of inaccurate information
Request deletion or destruction where permitted
Object to certain processing
Withdraw consent
Object to direct marketing
Unsubscribe from marketing communications
Request information about how your personal information is processed
Lodge a complaint with the Information Regulator
We may need to verify your identity before responding to a request.
Certain information may need to be retained where required by law, necessary for legal claims, required for an existing contractual relationship, or otherwise permitted under POPIA.
To exercise your rights, contact us at:
Email: mail@smithpower.co.za
Telephone: +27 11 284 2000
Please contact us first if you have a concern about how we process your personal information. We will take reasonable steps to investigate and address the matter.
You may also lodge a complaint with the South African Information Regulator.
Information Regulator contact details
Telephone: 010 023 5200
Toll-free: 0800 017 160
General enquiries: enquiries@inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
Our website may contain links to, or embedded content from, third-party websites and platforms.
Examples may include:
Social media platforms
Video platforms
Mapping services
Dealer websites
Product manufacturer websites
External forms or services
Third parties operate under their own privacy and cookie policies. Smith Power Equipment is not responsible for the privacy practices, security or content of external websites or services.
We recommend reviewing the privacy notices of third parties before providing them with personal information.
We may update this Privacy and Cookie Policy from time to time to reflect changes to:
Our business
Our website
The technologies we use
Our service providers
Legal or regulatory requirements
Our privacy and security practices
The revised policy will be published on this page with an updated revision date.
Material changes may also be communicated through the website or another appropriate channel.
For questions about this Privacy and Cookie Policy, cookie preferences or the way we process personal information, contact:
Smith Power Equipment (Pty) Ltd
15 Pomona Road
Pomona
Kempton Park
Gauteng
South Africa
Telephone: +27 11 284 2000
Email: mail@smithpower.co.za
Website: smithpower.co.za
